Roberto Loreti (known in Russia as Robertino Loretti) was born in Rome on the 22nd of October, 1946 in a large poor family of eight children.
In early childhood, he starred in the films “Anna” (Ital. Anna, 1951) and “The Return of Don Camillo” (Ital.Il ritorno di don Camillo, 1953). At the age of 6 Robertino Loreti became a soloist of the choir, where he got the basics of music, and from 8 years sang in the chorus of the Rome Opera House. Once at the opera play “Murder in the Cathedral” (Ital. Assassinio nella cattedrale, composer Ildebrando Pizzettas), had been taken placed at the Vatican, Pope John XXIII was touched by the Robertino’s execution of his part so much that he wanted to meet him face to face.
Due to his father’s illness at the age of 10 the boy had to look for work and got an assistant baker job, however he did not stop to sing and then the owners of the local cafes were beginning to compete for the right to have him performed just at their places. Once Robertino sang at the festival of Press and got his first prize – “the Silver mark.” Later he took part in a radio contest of non-professional singers, where he won first place and the golden medal.
In 1960, during the XVII Olympic Summer Games in Rome the Danish TV producer Sayre Volmer-Sorensen (dat. Sejr Volmer-Sørensen, 1914-1982) heard his performance of the song «O Sole mio» in the Cafe “Grand-Italy” on the square Ephedra and gave the impetus to his professional singing career (under the name Robertino). He invited the future world “star” to Copenhagen, where in a week a performance in the TV show «TV i Tivoli» took place and a contract for the record and release of the records under the Danish label Triola Records was signed. Soon afterwards the single with the song «O Sole mio», which became golden, was performed. The concert tour on the territory of the U.S.A. and Europe had a great success.
In Italy, he was compared with Beniamino Gigli, and the French press called him as the “new Caruso”. During his first visit to France, President Charles de Gaulle invited him to perform at a special gala concert of world stars in the Shanselri palace. Shortly after Robertino’s popularity reached Eastern Europe, including the USSR, where his records were also released and he got a cult status, despite the fact that his first trip there took place only in 1989.
While growing up, Robertino voice changed, having lost its children’s tone (discant), but the singer continued the pop career with baritone tone .colour In 1964, when young man was seventeen he reached the final of the 14th Festival of Sanremo with the song “Little Kiss” (Italian: Un bacio piccolissimo).
In 1973, Loreti decided to change his occupation. For 10 years he has been engaged in film-producing and commerce. However, in 1982 he returned to touring and till present he is continuing to perform around the world and to record new songs.
Today Robertino Loreti as always is full of energy, he is still sincere and cheerful, he continues to give warmth of his heart and soul to his fans.
Since 2011, Roberto Loreti with Sergei Rostovskiy (Apatenko) (composer-performer, Russia) performs the global project “Robertino Loreti. Return to Forever”